Numi Organic Tea
Oakland-based organic and fair-trade tea brand founded in 1999 by Ahmed Rahim and Reem Hassani. B-Corp certified; widely available in natural grocery channels.
Numi Organic Tea is one of the larger American specialty tea brands with both genuine specialty credentials and substantial commercial scale. Siblings Ahmed Rahim and Reem Hassani founded the company in 1999 with a deliberate focus on organic certification, fair-trade producer relationships, and sustainable packaging. The Oakland headquarters operates as a B-Corp; the company's impact reporting is substantially more detailed than typical at this scale.
The distribution channel is unusually broad for a specialty tea brand: Numi tea bags are common in natural grocery stores (Whole Foods, Sprouts), conventional supermarket organic sections, and food service from independent cafes to airline catering. The product line ranges from classic black and green teas through unusual herbal infusions to puerh and matcha. The pyramid tea bag format with whole-leaf tea inside is the brand's most distinctive packaging signature.
Focus areas
Tea types carried
- Green
- White
- Oolong
- Black
- Pu-erh
- Herbal
- Flavored