Lupicia
Japanese tea brand founded in 1994 by Hiromi Mizukoshi. Distinctive seasonal flavored-blend focus; over 100 retail stores in Japan plus Hawaii and Taiwan outposts.
Lupicia is a Japanese specialty tea brand with global ambitions and a flavored-blend orientation that distinguishes it from the more austere traditional Japanese tea brands. Hiromi Mizukoshi founded the brand in 1994; the catalog now spans hundreds of seasonal blends, classic single-origin teas across multiple origins, and rooibos and herbal infusions.
The seasonal release cycle is unusually rigorous: Lupicia regularly introduces new blends tied to Japanese seasonal moments (cherry blossom, autumn moon, New Year), creating a collecting-and-trading culture among devoted customers. The retail footprint within Japan is substantial (100+ stores). The Hawaii outposts brought the brand to American consumers without requiring international shipping; the recent US online expansion has made the catalog broadly accessible to American drinkers. The aesthetic — colorful packaging, seasonal photography, often whimsical blend names — sits at the design-forward end of specialty tea presentation.
Focus areas
Tea types carried
- Black
- Green
- Oolong
- Rooibos
- Flavored
- Matcha
Retail locations
- Japan (100+ stores)
- Hawaii
- Taiwan