Jing Tea
London-based premium tea brand founded by Edward Eisler in 2004. Known for supplying Michelin-starred restaurants and luxury hotels; substantial direct-trade producer relationships.
Jing Tea is among the more editorially serious London tea brands and has built its reputation substantially through high-end food service rather than direct-to-consumer marketing. Edward Eisler founded the company in 2004 with direct producer relationships across China, Japan, India, and other origins. The brand became prominent through supply relationships with Michelin-starred restaurants and luxury hotels in the UK and Europe — sommeliers and beverage directors at this tier chose Jing for the catalog's editorial credentials at a price point appropriate for the venues.
The whole-leaf tea bag product (called "Pyramid Bags" in the catalog) is one of the brand's distinctive offerings — premium loose-leaf tea in transparent silken pyramid bags that allow leaf expansion comparable to loose-leaf brewing. The aesthetic and packaging design are deliberately understated relative to brands like Bellocq or Mariage Frères, prioritizing tea quality presentation over visual brand expression. The London headquarters operates as both a wholesale supplier and a direct-to-consumer brand.
Focus areas
Tea types carried
- Black
- Green
- White
- Oolong
- Pu-erh
- Matcha
- Herbal